Coaches

I’m Matt Burns, and I coach men who want to level up their strength, fitness, and discipline - especially those who feel like they’ve still got a lot more in the tank.

I’ve been a PT for 4 years, backed by over a decade of experience leading teams in corporate sales and customer service. Combine that with my background as a BJJ athlete and my current journey into ultra running, and you get a coaching approach that’s direct, adaptable, and built on real-world experience - not trends or recycled programmes.

I mainly work with men 30+ who want to feel athletic again or finally experience the structured, competitive training environment they’ve missed. My focus is simple: raise your ceiling. Get you stronger, fitter, and more resilient - with longevity built into the plan, not short-term hype.

I’m a Level 3 PT and BJJ coach, but what defines my coaching is how I work with people. I read you quickly. I know when to push, when to support, and when a bit of well-timed piss-taking will get you moving. The sessions stay competitive, focused, and enjoyable - that “proper gym” vibe a lot of men miss.

If you train here, expect real progress, rising standards, and a coach who genuinely cares about you becoming harder to break - physically and mentally. This is training that challenges you, sharpens you, and reminds you exactly what you’re capable of.